- Pebas manufactures fruit-based soft drinks in the form of cordials/syrups and RTD products.
- Our vision is to be the preferred private-label partner in Europe for fruit-based concentrates. Today, we work closely with most retail chains in Scandinavia as well as a large number of chains in Nothern Europe. Several of our close partnerships have existed for more than 20 years.
- Our experience is extensive with everything from organic to conventional products and from retail to catering/convenience. And we offer a wide range of competencies in addition to the manufacture of the products themselves: product development, logistics, market knowledge etc.
- Pebas is owned by Kavli Holding in Norway, which is again owned by the charitable foundation O. Kavli og Knut Kavlis Almennyttige Fond. The foundation makes donations to research and to cultural and humanitarian efforts.
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Approximately 70% of the turnover derives from sales in Denmark, through private labels or brands. Much of this derives from sales on the foodservice, convenience and retail markets. The remaining proportion stems from exports, mainly through private lavels.
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The production facilities is located, Thorsvej 11, Ringkøbing, Denmark. The warehouse and production facilities cover approx. 4.200 m2 and the administration 650 m2.
Pebas Organisation
Pebas has chosen a flexible customer- and market oriented organisational structure.
On average, Pebas employs a total of 100 full-time staff, most whom work in the factory and administration in Ringkøbing, Denmark.
CEO: Finn Høy Houengaard
HR: Gitte Johansen CFO: Jacob Christiansen
Market Manager: Lars Vinther Petersen
Brand Managers: Nina Damgaard Nielsen & Charlotte Lerche Export Manager: Dorte Jensen
Factory Manager: Tonny Jensen
